The Road to Early-Stage Revenue

Founders often face the dilemma of hiring for Marketing or Sales first in their startup. While the initial instinct might lean towards sales for quicker revenue, it's crucial to focus on customer development first. Marketing is key in this early stage, especially in customer discovery, to define and solve customer problems effectively. This holistic approach ensures a balanced strategy, combining customer-centric development with solid financial and operational planning. By integrating these elements, startups can better position themselves for sustainable growth and achieving product-market fit.