Scaling with Systems Thinking

Jeff Eversmann

Jeff Eversmann is a strategic growth architect with a career spanning technology startups, venture capital, commercial real estate, and private equity. His systems-thinking approach enables high-growth enterprises to scale efficiently, optimize decision-making, and remove operational bottlenecks—ensuring sustainable, predictable expansion.

Specializing in helping companies scale from $10M to $100M in revenue, Jeff focuses on building repeatable growth systems, improving financial sustainability, and aligning strategy with execution. His expertise extends beyond financial modeling and forecasting—he designs adaptive business frameworks that integrate sales, operations, and financial strategy into a cohesive, high-performance system.

As an Adjunct Instructor at Concordia University Texas, Jeff teaches MBA courses in Entrepreneurship & Innovation, shaping the next generation of business leaders. He is also the author of Fooled by Early Adopters, a book that challenges conventional startup wisdom and helps founders avoid common scaling pitfalls.

Jeff founded Meranti Growth to help tech companies navigate the hidden complexities of scaling, leveraging his diverse experience to build resilient, execution-focused business systems. His firm’s mission is clear: identify leverage points, remove friction, and help businesses grow without breaking.