"It’s just a flesh wound!" - How critical is cash flow?

The blog discusses the critical role of cash flow in a business's growth, particularly for entrepreneurs. It warns against conflating strategic forecasts with operational budgets and the pitfalls of spending without proper cash management. Highlighting the importance of a CFO's guidance, the blog cites examples where startups overspend, expecting future investments that may not materialize. It recommends a weekly cash forecast and understanding the cash cycle's impact on growth, emphasizing that both growing and turnaround scenarios require careful cash management.